A Spring campaign to drive awareness of five key cost-effective European city break destinations, all flying directly from Birmingham Airport.

 

To reach 20-30-year-olds in the West Midlands, the team used data and insights to shape a creative approach. The campaign tapped into the audience’s thirst for travel while remaining aware to reduced disposable income. The campaign launched across DAX advertising, Spotify Audio Advertising, paid social, and paid search. 

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Results: 8.7 million impressions. 22,078 total clicks. 9830 new website users.