A campaign to drive awareness of five key cost-effective European city break destinations, all flying directly from Birmingham Airport.

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To reach 20-30 year olds in the West Midlands, I worked with a copywriter using data and insights to shape the creative approach. The campaign tapped into the audience’s thirst for travel while remaining aware of reduced disposable income. To bring the static assets to life, I collaborated with an animator, using subtle but playful motions to create moving postcards. The campaign launched across DAX advertising, Spotify Audio Advertising, paid social, and paid search. 

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Results: 8.7 million impressions. 22,078 total clicks. 9830 new website users.