Dark Circle is an experimental streetwear brand rooted in underground culture inspired by Birmingham’s creative community and cultural scene. The challenge was to capture the essence of their new collection, which included tailored jackets and trench coats, through promotional photography and video.

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Collaborating with a photographer, I art directed the shoot across multiple Birmingham locations and in a studio where I created custom animated graphics that were projected onto the models and garments, blending digital motion with physical fashion to produce immersive visuals that reflected the brand’s experimental identity.