The task was to develop a distinct look and feel that excites the audience for Fussy’s upcoming deodorant launch, Strawberries and Cream.

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Inspired by hazy summer days, the creative feels playful and desirable, like you could almost taste the scent, while still feeling a part of the Fussy brand. As you would pair strawberries and cream, I paired two fonts with editorial-style imagery and hazy gradients, creating a succulent contrast between indulgent photography and confident graphics.