Gaggia Milano is known for its best-in-class coffee and espresso machines, powered by state-of-the-art technology. They needed a series of videos to highlight key product features for a design-conscious audience.

 

Working alongside a photographer, I art directed the shoot to position the machines within a fashion-editorial setting, reflecting the brand’s sleek contemporary identity while elevating everyday coffee rituals. Through cinematic styling, lighting, and composition, we showcase the machines' aesthetics. Using smooth, animated copy, I pulled out the different features, flowing around parts of the machine and over mesmerising coffee visuals.