Leaf is a café in Coventry University Library serving students, staff, and the public. The brand needed to stand out in a busy campus space while reflecting health-focused products and Fairtrade values.

​

We blended book and floral elements in the logo and created playful illustrations. A nature-inspired colour palette creates a calm, welcoming atmosphere that complements the library.

​

Leaf's new brand identity contributed to a £15,000 turnover in its first week.