Leaf is a new café based in the Coventry University library, serving students, staff, and the public. The brand needed to stand out within a busy campus environment while reflecting its Fairtrade values.

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I designed and artworked the brand from initial concepts through to final delivery, creating a vibrant, nature-inspired identity with a blend of book, coffee, and floral illustrations. The identity was rolled out across digital and print touchpoints, from digital menus to A boards, alongside mini brand guidelines that allowed the commercial team to create menus and promotional materials with ease while staying on brand. I also art directed photoshoots in collaboration with a photographer to capture the atmosphere and details of the café.

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The new identity contributed to a £15,000 turnover in Leaf’s first week of opening.