ULaw Students’ Union wanted a refreshed identity that reflected the professionalism and structure of legal study while remaining approachable and relevant to students. We presented three concepts to the client, with the identity below winning us the rebrand project.

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​We created an identity inspired by the visual language of law, blending classic influences with modern, playful elements. The colour palette refreshed traditional legal tones with brighter, bolder shades, while a tangable library of graphic elements ensured each asset felt distinctive and ownable. Working alongside a web designer, I created layouts and graphic assets for the relaunch of the Students’ Union website.

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The rebrand gives the ULAW Students’ Union a fresh, energetic identity that feels both welcoming and professional.