Sports clubs, Gyms & Facilities, Social Sports, and Scholarships are transitioning from Coventry University to the Coventry University Students' Union. My role was to create a cohesive brand system for Your Sport that gave each pillar its own identity while remaining connected to the wider brand, appealing to both students and public gym users.

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I developed a dynamic grid system that allowed different elements to be fluid while staying consistent, such as movement-inspired patterns, and a shield-based logo that incorporates an ‘SU’ monogram. I produced copy for and designed digital and print materials, including large-scale window vinyls for the sports centre. I collaborated across different teams, a web designer on homepage and child-page layouts, and worked with an animator to bring the patterns to life through motion. Working with an external sportswear agency, we also produced home and away kits for 30+ clubs.

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The rebrand delivered a modern, energetic identity that strengthened Your Sport’s presence across the Coventry University campus.