Sports clubs, gym facilities, social sports, and scholarships were transitioning from Coventry University to the Coventry University Students' Union. Our role was to create a cohesive brand system for Your Sport that gave each pillar its own identity while remaining connected to the wider brand, appealing to both students and public gym users.

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We developed a dynamic grid system, movement-inspired patterns, and a shield-based logo incorporating an ‘SU’ monogram. The identity was rolled out across digital and print touchpoints. I collaborated with a web designer on homepage and child-page layouts, worked with an animator to bring the patterns to life through motion, and designed copy and print materials, including large-scale window vinyls for the sports centre. In collaboration with a kit design agency, we also produced home and away kits for 30+ clubs.

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The rebrand delivered a modern, energetic identity that strengthened Your Sport’s presence across the Coventry University campus.