Your Sport, run by Coventry University Students’ Union, needed a fresh, energetic brand across its four pillars while attracting new public-facing customers to its gym and facilities.

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The creative focuses on energy and fluidity, unifying all pillars under one dynamic identity. We created a new logo and bold, movement-inspired patterns to fit each pillar and applied the new brand across social media assets, the website, signage, and sports kits.

The rebrand delivered a modern and adaptable identity that strengthened Your Sport’s presence and engagement across Coventry University.